Email marketing is morthan you think of. You might only be convinced when I say that email can generate you $3800 on every $100 you spent, after trying it out. Do you really want to turn your $1 into $38 or more than that?
Do you really want to be a successful email marketer having a consecutive success in email marketing campaigns?
If yes, then read this article to the bottom as we are going to explain the dos & don'ts of email marketing.
Email marketing is indeed an old method communication but you have to know that it is Also the latest way of sky rocketing business to the next level.
If you really know how powerful email marketing is, then you won't let this opportunity pass by you, as it is reported that almost 3.5 - 4billion people around the world uses email for their different purposes. Research has shown that email usage is increasing with almost 2 - 3.5% every year.
Without much further ado, let us know what we are going to discuss in this article
Email marketing ideas
- How to know a good email for marketing
- Email marketing example
- Types of emails for marketing
- Rules of email marketing
- Email marketing tools
- Email marketing courses
- Advantages and disadvantages of email marketing
- Important notice
EMAIL MARKETING IDEAS
If we say email marketing ideas, we mean tips that help you become successful in your email marketing space. But before we know them, let first know
what is email marketing?
Email marketing is the act of sending emails in bulk to your targeted audience for the sake of business
That the short and precise definition of email marketing.
If we talk about email marketing ideas, a common sense will know that composing a convincing email must come first on the list. The secret of every writing, which must not be necessarily email, is to take to your audience informative fact that will benefit the both of you. But most of the time, we make mistake of not inserting the keywords that really have impact on our recipients both psychologically and visually. That is why it is very important to take your time to correct our mistakes in order for us to achieve our goals.
Welcome email
It is really a great strategy to welcome those who newly subscribe to your email because that makes them feel that you care about them and really want to provide them with the best product or service.
In your welcome email, you should entail everything your customer need to know about your industry to know more about what more service or product you can provide for them. They can get to know more about those products or services which if they are not in need of those other products or services, they can refer it to others in need. In short, it can serve as other means of promoting your product.
You should not forget a call to action at the end of your email because direct your audience to where you want them to go.
News emails
When I say news emails, I'm not saying you should compose news by yourself and send to audience. Rather, I meant that you should find a relevant and authentic news related to your nitche (because that is the nitche they are also interested in) which encourage or ginger them toward the product or service you provide them with.
This also place you in high rank of trust as your audience will know your product is really good and known to other companies
Sharing valaube content
Try as much as possible to make your content or product a good and valuable one because the customer patronized you because they trust that you will provide them with the best.
Also due to the competition factor in the market, you have to make your content or product more unique, advance and mind blowing than that of your competitors.
Festive greetings
I'm sure must have seen an email from a company that to you have ever related with for one reason or the other, send you a seasonal greetings because it is also a great strategy of optimizing your email marketing.
Eid, maulud, christmas new year,etc should not pass without you send to your audience greetings.
You have to always treat your audience with respect because they are you marketing power you are always like a guest to them.
Asking questions
Sending Emails with just a long story or explanations might not really engage Many people with your emails as you want. It discourages you when you start to see emails to dump and gloomy. This is where asking questions play its roll.
You have to makes sure to ask a relevant questions to what you wrote about in the email. This brings more engagement to your email as many people will bring their own view and also visit your website to learn more about the question you asked. That is something good, I guess.
This is most especially specific to those with online store. It is a great strategy for you to offer to your customers, free shipping as it will draw their attention from your competitors who don't offer them such kind of subsidy.
If you really think the cost of shipping is too much, then offer a discount. For example you can offer them 30-40% discount on any shipping. But you have to put in mind that what you get from them in return is far more than the cost of shipping
You might also not offer these bonuses to any one except for your subscribers. This will indeed bring more engagement to your email as many people will be subscribing to your emails.
HOW TO KNOW A GOOD EMAIL FOR MARKETING
Marketing emails contain three main part which are:
Email list
This are the list of those who subscribed to your emails.
Email Service Provider (ESP)
This is where your email campaigns takes place. They can also be called email marketing tools.
Your main aim
It entails your aim of getting into email marketing. Aims like:
- Generating more leads to your website
- Getting more sales
- Increasing engagement
- Making your product brand more popular
A good email must be compelling, convincing and also contain a catchy title.
- It has to contain a mind blowing image and videos as everything get more comprehensive with media.
- Great template also matters because it make your email look catchy and attractive. Although, some people believe that content matters more than the design but still take it as an added advantage especially to those starting out.
- Among the features of a great email marketing is making your audience always busy and engaging by consistently sending them emails. By doing this, you have given them no chance to forget you. For example, you can send them emails ones in a week or month. It will be explain more when we come to the types of marketing emails.
- A good email must always be engaged with people. Because that is the main purpose of email marketing.
- At the end of your composed email should contain a call to action. This direct your audience to where you want them to go (link to your website).
NOTE: If you really need more engagement to your email, then try to be ahead of your competitor. You might ask; how Can I be ahead of them? You can only do that by offering them some free tools that will help them in solving their problems partially. Tools like ebooks, free download, update list which are not usually offered for free by your competitors. You see! You are one step ahead of them.
A hosting and website building website.
Teaonic
They are based on the marketing organic and healthy tea product.
Dribble
They are specialized in logo design
Qoura
It is a question and answer forum
Let us know where they are unique.
•there subject line (header) is great in the sense that it is catchy (describes how easy it is to use there website) and follow the email rules.
One special thing with them is that they use pshycology in their marketing strategy. They calculate and predict the time expected for their customer to finish using their Product and cease that opportunity to remind them or even advertise to them a much better product which might be needed by them.
Also they usually add a healthy and attractive images and a great header that follow the rules of email marketing.
TYPES OF EMAILS FOR MARKETING
Welcome emails
Welcome emails are emails which are usually sent to those that newly signed up or subscribe to your emails. It is very important in the sense that it nurtures your audience which as a result gives chance for further contact.
welcome address usually entails an introduction of what your company is all about; what you can offer to them as a service or product.
Wooo!! How can I send a welcome address to each of my subscribers? Its tedious!!
Don't panics, it is taken care of by Email Service Provider (ESP) using Automation which makes it very simple.
Advantages
- It enhances your click-through rate and take your business to the next level
- It increase the engagement rate of your email.
Disadvantages
- It doesn't really have any disadvantages. The only disadvantage it might have is your audience to have a bad impression on the information you pass to them in your email. That is why it is essential for us to take our time to compose a good and convincing email.
Email newsletter
This is another type of email marketing that enhances engagement and boost your marketing.
Newsletter in email marketing space keeps your audience engaged with your email which gives them no chance to forget you.
It is a digested email that is sent to audience frequently at a specified time depending on how you schedule it.
It is usually scheduled such that your audience expect it when ever the time comes.
When we say digested form, we mean it constitute of different categories with a call to action attached to each of them. All these categories must be related to your bitches.
Advantages
- Your audience will get to know about your new brand or how you are planning to serve them better.
- It covers many content at time with call to actions.
Disadvantages
- Your audience attention might be divided due to too much call to action which might makes them not to be able to decide for the one to go for.
Dedicated emails
They are the direct opposite of newsletter. It only focus on a particular content with motive. They are sent for specific reasons.
Advantages
- It has a focused call to action
Disadvantages
- It is sent occasionally not as consistent as newsletter.
RULES OF EMAIL MARKETING
The rules varies from country to country as it will be identified below:
The CAN-SPAM ACT of the united state.
This law is mainly guiding how to send commercial emails. It state that "you can never use a deceiving or misleading header or subject line in your Emails."
And also an unsubscribe button must be provided in your email for them to unsubscribe to your email if they wish.
The GDPR of the united kingdom
It state that "you have to seek for your audience permission before sending emails to them and saving their email contact for further conctact.
That is why it is essential for us to add a sign up /subscribe form to our website so that we can get hold of the email contact of those who visited our website and sign and subscribe for the email.
The CASL of the Canada
The Canada anti spam legislation has almost the same rule with the CAN-SPAM. The only different is that you must for their permission before sending them emails.
Australia SPAM ACT
It prevented companies from sending email without the recipient consent otherwise, it will be regarded as spam.
EMAIL MARKETING TOOLS
Email marketing tools are alsonknown as ESP (Email Service Provider). It is where all your Email campaigns takes place. Also, their Platform have the ability to integrate with your website thereby adding a subscription form to your website to build your Email list.
We have first on the list:
Hubspot are usually known for their CRM and marketing automation tools.But they also play a role in the email marketing space.
- They have a free and paid plan.
- You can send up to 2000 emails/month with unlimited subscriptions using the free Plan which can indeed support a small business.
- Hubspot have a drag and drop feature which can used to design your email to the design of your choice.
- It is intuitive to use and beginner friendly.
- Hubspot have a lot of ready made templates and you can use any one you like.
- hubspot is so great that tracking system where you can view all marketing progress by knowing who clicked and opened your emails.
- Their free plan start around $45/month
Omnisend
- It is an e commerce platform that also play a great roll in the email marketing space.
- They integrate all your communication system into a single platform
- It also have free and paid plan but this time around, their free plan only support email marketing.
- Its free plan is more than enough to support small it businesses.
- As we said earlier that email automation is very important in email marketing as it help you send emails like welcome emails, newsletters and the rest, omnisend does all of that for you. What a great platform!
- With omnisend, you can also add coupon codes, gift boxes and even scratch cards to your emails which help you boost engagement in your email marketing.
Drip
- Drip is also a great email marketing platform that support enterprises with a seamlessintegration popular sites like WordPress.
- They also have a drag and drop feature which makes it easy to use.
- They have a lot of support options like Webinar, free guide, live chat and great documentation.
- They offer a free trial and paid plan start around $49/ month.
- Wow! They even have an sms notification which can be used by all plan.
- Drip also have the capability of tracking your email performance. You can know how much you generate from each email campaigns we run.
Email octopus
- It is also an email marketing platform with its own specialities.
- They have a free & paid plan.
- Their free plan lacks almost all of the great features but you can send as much emails as you like.
- It is a great option for small businesses and inteprenuers.
- It also integrates with other apps like WordPress and zapier.
Sendinblue
- Sendinblue deals with email marketing and other services like CRM and landing pages.
- They have many ready made template which makes work easy.
- With Sendinblue, you can preview you email to see if it looks the way you want it before sending it out.
Mailchimp
- It seams very difficult for talk about ESPs without bringing mailchimp in. It has gone very popular in the email marketing space due to their great service.
- It provides you with you spectators insight using their smart recommendation which help you optimize marketing effort.
- You can also automate your emails to be sent out at different steps of your customers sales.
EMAIL MARKETING COURSES
Email marketing are very important especially to those who are newly getting into the space of email Marketing and those that want to advance their knowledge. It teaches step by on how every step is taken with them help of text and visual impression.
hubspot Academy
- It teaches how to run a successful email campaign.
- You will also learn how to segment and analyze your email, all for free.
- You will be entitled to learn from nine modules and 27 videos.
- After taking the courses, you will be able to run an email marketing successfully.
- After taking all the courses, they offer a certificate which is very influential to your marketing success.
Lynder.com
- It formarly called LinkedIn Learning.
- They teaches how to use email database more efficiently and also how to integrate your newsletter into your marketing strategy.
- They also teaches how to manage email marketing and also how to construct content marketing newsletter.
- You will be allowed to enjoy one month free trial after you pay for the courses with a ranging price of $19.99-$29.99, depending on the course you want take.
- They offer the total of 38 videos and 11 modules.
Udemy
- They are known to providing essential knowledge on email and affiliate marketing.
- They try their best in providing the practical way if setting up your email marketing campaigns successfully.
- They also teaches the has to build your list fast, targeting the right audience.
- They offer a promotional prices depending on how long you have being with them. But their standard price is $199.99.
ADVANTAGES AND DISADVANTAGES OF EMAIL MARKETING
Advantages
- Email does not require too much cost of running it compared to the bulky number of people emails are sent to. And also, you will experience less price compared to using TV medium, magazine, radio, etc.
- Through email, you can only target those interested in your product or services not like other channels of communication which your message reaches different people.
- It is very easy to get started. It doesn't have a lot of requirements which can hinder you from getting started. Beginners can also engage in email marketing.
- There is no communication system that ha a quick impact like email. You can start to see result after fee minutes or ours. But in communication system like TV can take weeks before you notice any impression.
Disadvantages
- Your message might not be delivered due to some unfollowed email marketing protocol or mistakes.
- Your messages might fall under spam in your recipient inbox which hurt your marketing strategy. This usually happen when you fail to follow the rules of email marketing.
Important Notice
Before you start out your email market, make sure you have a business email in which you will use to send emails to your audience. This makes your email and business more matured and trusted. You can own your business email from BLUEHOST.
You have to use your domain name to get your business email. If you don't have it, you can one from bluehost at the cost of $4.5 with first year free trial.
Also, in composing your email, you can start with a mind blowing story. It can be a story of how you where successful in your niche. This is really a great strategy as it encourage your audience to click through your email without second thought.
BONUS
Email academy is a free online courses that teaches almost every aspect of email courses. You can try it out today for free.
So,
which ESP serves the best?
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There might be some places you might not understand in this article.
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